First off, like many of the deals made on “Shark Tank,” Erin Bickley and Jenny Greer’s deal with Lori Greiner and Barbara Corcoran changed after the cameras stopped rolling. In this case, Bickley and Greer told The Macon Telegraph that they actually settled on a smaller investment for a smaller equity stake, but didn’t specify how much.
It turned out that the cash wasn’t as important as the exposure. In January 2015, “Shark Tank” gave an update on Hold Your Haunches, which was filmed about six months after their episode aired. During the update, Bickley and Greer explained that in the year prior to “Shark Tank” they’d done about $165,000 in sales. In those first six months post-“Shark Tank,” they moved $1.5 million worth of pants. This allowed them to transfer their operation out of Bickley’s playroom and into an actual office with a warehouse. Their growth continued in 2015, with the company pulling in almost $2 million in sales.
By March 2016, Bickley and Greer realized that over 90% of their sales happened online, so they focused their efforts in that area while moving away from retail stores. They’re still available for purchase today on Amazon. It’s definitely a “Shark Tank” success story.
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